We offer services that help small and medium businesses ‘get found' on the internet, and then convert those who find them into customers.

The marketing and selling game has become a completely different animal with the evolution of web 2.0 concepts - no longer can you put up a billboard type website and expect this to be an adequate web presence. Today's shoppers are really more like researchers in that their reliance on salespersons to educate them on products and services has been eclipsed by their ability to become savvy on their own by scrubbing the internet.

Often, businesses are contacted by highly qualified leads who have already figured out who the business is, what they offer, how they stack up, and are very far down the sales funnel without anyone having direct involvement with them. organizations are very quickly recognizing that they need to do something to enable more of this sort of lead because they are so valuable from an ROI standpoint.

It is the business of Inbound Market Link to help its customers become successful in today's online marketing environment through the use of Inbound Marketing methodologies.

Before founding Inbound Market Link, Peter Rastello worked for a number of large and small high-tech companies in the wireless communication industry. He contributed in both engineering and management roles, developing B2B relationships and helping companies become successful with both domestic and international marketing strategies. He earned a BS in Electrical Engineering in 1992, and an Executive MBA in 2006, both from San Diego State University. He built his first website in 1992 to represent his son's tribe in the YMCA Indian Guides. A lot has changed since then.