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10 Engineering Consulting Company Marketing Tactics that Produce ROI

Posted by Peter Rastello

Nov 20, 2014 7:00:00 AM

Just how well is your current marketing working? As CEO or partner, or perhaps even the owner of a relatively small engineering consultancy which you started after a tour through corporate America, have you followed traditional marketing tactics such as forking out quantities of money for a small booth at a trade show, creating expensive printed material and little rubber balls stuffed with sand to hand out?

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Inbound Marketing Best Practices - 18 Most Common Mistakes to Avoid

Posted by Peter Rastello

Nov 17, 2014 8:00:00 AM

Today, Inbound Marketing best practices can be found on the internet in many places. By now, you probably know that over 93% of buyers begin their journeys online which means that every company in existence should be spending time figuring out how to attract these buyers to their sites.

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Topics: Inbound Marketing Methodology

10 keys to Marketing an IT Company

Posted by Peter Rastello

Nov 13, 2014 8:00:00 AM

It's not completely clear why, but IT companies, for some reason, do not seem to promote themselves on line particularly well. This situation represents a great opportunity for IT first movers in marketing, because qualifying for keywords should be easier than in more congested verticals.

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10 FAQs on How to Market a Professional Services Company

Posted by Peter Rastello

Nov 11, 2014 7:00:00 AM

Traditionally, professional services companies have relied on old-school marketing methodologies centered around now minimally effective outbound approaches. When CEOs speak of the cost of customer acquisition and ROI specific to classical marketing they find they aren't happy and want to know how to market a professional services company more effectively. When we consider the ability of small to medium sized businesses (SMB) marketing departments to succeed in classical marketing approaches like radio, TV, and print advertising, it mostly comes down to money and a whole lot of money is not characteristically what SMBs possess.

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10 pros & Cons to Publishing My Rates Online

Posted by Peter Rastello

Nov 5, 2014 7:30:00 AM

Many, if not most, software as a service companies (SaaS) publish their pricing online. Is this a great idea for these busnesses, and does it make sense for the rest of us to mimmick the practice? Here, we've done it both ways and as you might expect this is a pretty controversial subject, particularly for B2B organizations that provide services which vary in price depending on the scope of the work. In the past, I have been among those who become frustrated when unable to locate a pricing table on a website that has something that I am interested in. Should I take it as a clear sign that I won't be able to afford whatever it is they're selling, and desert the site? 

This post investigates and presents the top 10 pros and cons of publishing company rates online.

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Topics: Inbound marketing

14 Ways to Promote and Prospect on LinkedIn

Posted by Peter Rastello

Nov 3, 2014 7:30:00 AM

Over the years Linked In has morphed from a great networking tool into an incredible prospecting machine - if you know how to use it. Following are key, best approaches to promoting yourself and your company on LinkedIn, and tips on how to prospect for business using this powerful tool.

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Why iStockPhoto Changed Their Pricing - and Where to Go Now

Posted by Peter Rastello

Sep 29, 2014 7:00:00 AM

One indicator that Inbound and Content Marketing have taken off is the number of new stock photo websites that have sprung up in recent years, or perhaps months. We know this because content needs to be published with attractive imagery, most of which is purchased or accessed from repositories of Creative Commons (CC) artwork collections such as the one on Flickr, so clearly the increase in the number of websites that support this reflect growth here. (BTW, Roo, on the left is our office dog, not CC).

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Pay it Forward With Inbound Marketing

Posted by Peter Rastello

Sep 23, 2014 7:06:00 AM

As I have done for the preceding five years that my company has been a Hubspot partner, I made the trek over from the west and on to Inbound Mecca that is Boston, and more specifically, Hubspot last week. The show is very similar to what it was back when the first one happened in 2010, although at that time it was referred to as 'HUG' or Hubspot Users Group, if memory serves, and it was a whole lot smaller.

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Our Website Sucks - Do We Need an Internet Marketing System?

Posted by Peter Rastello

Sep 15, 2014 10:45:00 AM

Although it may not feel like a super place to be, the day that you come to the realization that your efforts to promote your website have failed should be a time of great celebration. I'm betting that if you typed "our website sucks" in your search engine, it is because you are swinging to a particularly low point in the way you feel about the situation. This is great, because like many other times in our lives when we are at this point, we start looking for the best way to hoist ourselves out of it. Specifically, you now have a fresh opportunity to be open to new ideas.

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Are You a Candidate for Inbound Marketing? 6 Traits You Must Possess

Posted by Peter Rastello

Sep 8, 2014 6:00:00 AM

I decided to write this post because so many people are attracted to discussions on the internet that speak to the success of marketing online, yet so few are anywhere near being ready to undertake it.

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