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7 Ways a Blog Writing Service Helps CEOs

Posted by Peter Rastello

Jul 14, 2014 6:00:00 AM

The good news is that Chuck the CEO decided to work with a consultant to develop his inbound marketing program, ultimately boosting traffic and conversions on his company website by several orders of magnitude.

Indeed, taking the steps to really do it right rather than attempting to leverage a keyword person, or an SEO specialist can be a brave investment due to the radical change in how he looked at and had to modify his online marketing strategy. The bad news is that he had to struggle so much in the beginning - unnecessarily.

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10 Keys to Professional Services Marketing

Posted by Peter Rastello

Apr 17, 2014 6:00:00 AM

Professional services marketing methods vary widely depending on the particular segment looked at, but if one thing is clear it is the appropriateness of inbound marketing to this broad business segment. People and companies outsource tasks to professional services consultants that typically require specialized skills that are non-pedestrian in nature. Specifically, areas that require a substantial amount of training and experience not available in-house are farmed out to these companies.

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17 Video Marketing Statistics You Should Know

Posted by Peter Rastello

Mar 29, 2014 6:00:00 AM

Riding in on the coattails of our most recent post, The 4 Biggest Objections to Inbound Marketing, and due to the fact that we are now working on our first video using super basic tools, let's take a look at some additional video marketing statistics that everyone should be aware of. The following is a compilation of statistics from the Visual.ly Online Video Statistics 2013 - Infographic Animation video, and some additional info graphic data included from that page.

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4 Biggest Objections to Inbound Marketing - and how to handle them

Posted by Burle Johnson

Mar 25, 2014 4:00:00 AM

As the latest best practices shift like sand dunes in the desert it can be a daunting task to figure out the best place for your marketing dollars. You may have finished your due diligence in exploring the utility of an inbound marketing strategy and are at the stage of convincing those who hold the purse strings that it's a good idea to proceed in this direction, or you may just be wondering what the typical objections will be.

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Topics: Inbound marketing

How to Create Online Video for Business - Part I

Posted by Peter Rastello

Mar 19, 2014 5:15:00 PM

(NOTE: This is the first installment of a 3 part series dedicated to help our readers create online video for their businesses. We bring you along with us as we take the steps to develop our very first video destined for our site home page from initial concept to uploading, and beyond). 

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Topics: Video

Effective Marketing Tools From Google - Top 10 Hit Parade

Posted by Ron Stamper

Mar 13, 2014 3:50:00 PM

When most people think about Google, they associate it with search engine optimization and those pesky updates that make us think harder about how we carry out our marketing. Well, okay, not all of us find the updates exactly pesky because we are already doing things right, but there are some who get pinched.

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5 Easy SEO Positioning Tactics

Posted by Burle Johnson

Mar 7, 2014 3:49:38 PM

The interesting thing is that if you read back over the past months on how Google has made changes to its search algorithm, you may notice something in the way of a common trend. In spite of the amount of standing in front of the mirror pulling out great wads of hair that many have done with each of these updates, many remain unfazed by it all because it is easy to figure out.

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Why Content Marketing Services are Critical for 2014

Posted by Burle Johnson

Mar 5, 2014 6:00:00 AM

I started writing this post on the top marketing trends to expect in 2014 but after going through the data, I realized I needed to rethink what I was doing. Along with the predictable things like 'inbound marketing continues to proliferate' and 'mobile will surpass desktops as predominant internet surf platforms', towered the importance of content marketing. 

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Topics: Google

7 Keyword Ranking Strategies That Rock

Posted by Burle Johnson

Feb 26, 2014 1:02:00 PM

With the changes Google has made to its search algorithm in the Hummingbird update, you might be wondering if there is still any point to focusing on optimizing content around keywords any more. You may be aware that the essence behind the algorithm overhaul shifted the way that Google's search engine processes search queries to focus more on full questions rather than responding to particular keywords. Not to mention the fact that marketers can no longer see the keywords searchers used to connect with their content. Bummer.

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Topics: SEO

7 ways to increase traffic hits to your site

Posted by Burle Johnson

Jan 18, 2014 7:00:00 AM

If you post it, they will come. Was that the extent of your strategy behind creating your website? The pervasiveness of content marketing in today’s business world doesn’t mean that it’s an easy undertaking.

The sheer volume of users is both the beauty and the curse of online marketing. You have a nearly infinite pool of potential customers but you need a strategy to differentiate yourself from the competition. Here are some solid tactics that have proven successful for increasing traffic hits on your site.

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Topics: targeted web traffic