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Why iStockPhoto Changed Their Pricing - and Where to Go Now

Posted by Peter Rastello

Sep 29, 2014 7:00:00 AM

One indicator that Inbound and Content Marketing have taken off is the number of new stock photo websites that have sprung up in recent years, or perhaps months. We know this because content needs to be published with attractive imagery, most of which is purchased or accessed from repositories of Creative Commons (CC) artwork collections such as the one on Flickr, so clearly the increase in the number of websites that support this reflect growth here. (BTW, Roo, on the left is our office dog, not CC).

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Pay it Forward With Inbound Marketing

Posted by Peter Rastello

Sep 23, 2014 7:06:00 AM

As I have done for the preceding five years that my company has been a Hubspot partner, I made the trek over from the west and on to Inbound Mecca that is Boston, and more specifically, Hubspot last week. The show is very similar to what it was back when the first one happened in 2010, although at that time it was referred to as 'HUG' or Hubspot Users Group, if memory serves, and it was a whole lot smaller.

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Our Website Sucks - Do We Need an Internet Marketing System?

Posted by Peter Rastello

Sep 15, 2014 10:45:00 AM

Although it may not feel like a super place to be, the day that you come to the realization that your efforts to promote your website have failed should be a time of great celebration. I'm betting that if you typed "our website sucks" in your search engine, it is because you are swinging to a particularly low point in the way you feel about the situation. This is great, because like many other times in our lives when we are at this point, we start looking for the best way to hoist ourselves out of it. Specifically, you now have a fresh opportunity to be open to new ideas.

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Are You a Candidate for Inbound Marketing? 6 Traits You Must Possess

Posted by Peter Rastello

Sep 8, 2014 6:00:00 AM

I decided to write this post because so many people are attracted to discussions on the internet that speak to the success of marketing online, yet so few are anywhere near being ready to undertake it.

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7 Ways a Blog Writing Service Helps CEOs

Posted by Peter Rastello

Jul 14, 2014 6:00:00 AM

The good news is that Chuck the CEO decided to work with a consultant to develop his inbound marketing program, ultimately boosting traffic and conversions on his company website by several orders of magnitude.

Indeed, taking the steps to really do it right rather than attempting to leverage a keyword person, or an SEO specialist can be a brave investment due to the radical change in how he looked at and had to modify his online marketing strategy. The bad news is that he had to struggle so much in the beginning - unnecessarily.

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10 Keys to Professional Services Marketing

Posted by Peter Rastello

Apr 17, 2014 6:00:00 AM

Professional services marketing methods vary widely depending on the particular segment looked at, but if one thing is clear it is the appropriateness of inbound marketing to this broad business segment. People and companies outsource tasks to professional services consultants that typically require specialized skills that are non-pedestrian in nature. Specifically, areas that require a substantial amount of training and experience not available in-house are farmed out to these companies.

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17 Video Marketing Statistics You Should Know

Posted by Peter Rastello

Mar 29, 2014 6:00:00 AM

Riding in on the coattails of our most recent post, The 4 Biggest Objections to Inbound Marketing, and due to the fact that we are now working on our first video using super basic tools, let's take a look at some additional video marketing statistics that everyone should be aware of. The following is a compilation of statistics from the Visual.ly Online Video Statistics 2013 - Infographic Animation video, and some additional info graphic data included from that page.

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4 Biggest Objections to Inbound Marketing - and how to handle them

Posted by Burle Johnson

Mar 25, 2014 4:00:00 AM

As the latest best practices shift like sand dunes in the desert it can be a daunting task to figure out the best place for your marketing dollars. You may have finished your due diligence in exploring the utility of an inbound marketing strategy and are at the stage of convincing those who hold the purse strings that it's a good idea to proceed in this direction, or you may just be wondering what the typical objections will be.

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Topics: Inbound marketing

How to Create Online Video for Business - Part I

Posted by Peter Rastello

Mar 19, 2014 5:15:00 PM

(NOTE: This is the first installment of a 3 part series dedicated to help our readers create online video for their businesses. We bring you along with us as we take the steps to develop our very first video destined for our site home page from initial concept to uploading, and beyond). 

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Topics: Video

Effective Marketing Tools From Google - Top 10 Hit Parade

Posted by Ron Stamper

Mar 13, 2014 3:50:00 PM

When most people think about Google, they associate it with search engine optimization and those pesky updates that make us think harder about how we carry out our marketing. Well, okay, not all of us find the updates exactly pesky because we are already doing things right, but there are some who get pinched.

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