Inbound Market Link Blog

So many people ask about how to use LinkedIn as a marketing or business promotion tool. The reality is that most only view this powerful social media venue as a networking database, which, is pretty much what is was when it was originally rolled out some years back. LinkedIn quietly worked on adding new and useful features over time to the extent that many are still only using it as a networking tool and aren't aware of its full potential. Following is a brief compilation of LinkedIn marketing strategies that businesses can leverage today to generate leads and business.

As we sit in front of the Christmas tree enjoying all that the season can bring, I begin thinking about the correlation between Christmas and inbound or internet marketing. There is, in fact, a strong similarity between the two. As a potential customer, looking at websites in my research effors to purchase something, I spend most of my time in sites that offer free information that requires little or nothing in order to get it.

Hubspot recently released another totally nifty internet marketing tool accessible to anyone interested in having their website assessed ... for free. It is one of a set of tools in Hubspot's ever-growing arsenal of no-cost 'Grader' tools that in fact add considerable value all on their own, rather than just being another so-called 'Freemium' marketing approach.

It doesn't take long to figure out that a successful SEO positioning strategy is rooted in the development of content that is optimized for keywords of interest. But, interestingly, the process can easily become muddled and results hampered when this strategy is not cleanly aligned with a well defined keyword plan.

To me it seems sort of a slam dunk when it comes to copying other people's work, I mean, everyone must have learned why it's wrong to do this in grade school, right? Well, the reality is that not everyone gets it and if you were a search engine like Google with responsibility to go out and index all the sites on the internet on a regular basis, you would probably get stumped when running into pages with duplicate content. As a search engine, you don't want to serve up multiple versions of the same thing to your users.

Twitter is an outstanding social media tool for interacting with potential leads and customers who may be interested in what you are offering. There are numerous nifty applications out there that augment Twitter by connecting to your account, with permission, and presenting your data in a utilitarian manner. Following are five of these applications that we like.

Everyone who ‘gets’ and tries to implement internet or ‘Inbound’ Marketing understands that they are on a quest for generating more leads that then morph into new customers. The concept isn’t that tough, you provide remarkable information that your prospects are interested in, for free, to help establish yourself as someone who knows what they are talking about and is able to help in your area of expertise.

While most of us use Google Search every day, few of us ever become power searchers either. If you aren’t aware of all the little tricks of the trade when it comes to using this search engine, please read on because with a few high-test commands in your tool belt, you can considerably increase the potency of your search capability. Take a look at the following list of must-know commands to make sure you know how to Google Search effectively:

Oh no, here we go again, I’ve got to write another blog. The reality is that I have no time for content creation because:

Clients are often asking me for ideas on content creation that will pique the interest of their prospective customers. They are stuck after writing the first three or four blog posts and feel like there just isn’t anything else they could say about their business that would interest their following. Many say they just don't know how to write good content. Here are some typical questions and remarks that I hear: