Once you have developed a successful call to action and associated landing page, the leads start rolling in. Harness these leads by keeping in touch with and encouraging your prospective customer through the implementation of a Lead Nurturing Campaign. This is a series of automated follow-up emails that are sent after a form is filled out on your landing page.
Inbound Market Link (IML) will work with you to:
- Identify a Lead Nurturing strategy with your team
- Determine appropriate nurturing offers and timeline (what to offer, and when)
- Develop up to 5 emails for your campaign
- Test and deploy the campaign
Image credit: Tim Morgan