Are you putting a lot of time into writing technical content for your website that no one is actually reading? This could be killing your business because you're probably spending a lot of time and money on this, yet no one cares. How can you find out if this is happening to you?
When you look at your website's bounce rate for the pages on your site that contain technical content, do you notice something? Statistically, technical pages have a higher bounce rate than those with non-technical content, and, in case you don't already know this, you should be aware that a high bounce rate means that your visitors tend to very quickly see enough of your content and have 'bounced' to some other place, away from your site.