Google Search Optimization – is Your Site Getting Weeded Out?

Posted by Peter Rastello

Mar 7, 2011 8:53:00 PM

An interesting blog from Google recently broke the news that Google has turned up the heat a little, well, kind of a lot with regard to one or more of their ranking algorithms. The objective of Google is to provide its users with top quality search results to queries that are entered, so tweaking and tuning of it’s algorithms is a constantly on-going activity.

Read More

Topics: Blogging, Inbound marketing

Solid Branding and Marketing Results from Good Copy

Posted by Peter Rastello

Dec 8, 2010 8:22:00 PM

We all rely on somehow catching the attention of potential customers, trying to stand out and be different than the guy next door, but have you noticed how difficult it is? One worries about being politically correct, legally safe, and not sounding unprofessional, but at the end of the day, when you write like everyone else, sound like everyone else, and act like everyone else, you are saying that your products and services are the same as everyone else’s too.

Read More

Topics: Blogging, Inbound Marketing Methodology, Thought Leadership

Traffic to Websites – Start Blogging

Posted by Peter Rastello

Sep 15, 2010 3:24:00 PM


Yes, it’s a big investment in time and energy to write a blog, particularly if you follow conventional wisdom on the topic that says you should do it several times per week if you want to be successful in driving traffic to websites. If you are like many people, you can come up with reasons why blogging may seem an unreasonable proposition:

Read More

Topics: Blogging, Traffic generation, Inbound marketing, targeted web traffic

Increase Search Engine Traffic: 3 Best Practices

Posted by Peter Rastello

Sep 13, 2010 11:33:00 AM

The title of this article could have been something more directly associated with blogging because the reality is, if you really want to increase search engine traffic, you need to focus on generating quality content, and blogging is the best way to generate a bunch of content. Remember that each blog article counts as an independent page in your site, and Google likes it when you have lots of pages associated with your site.

Read More

Topics: Blogging, Traffic generation, Inbound marketing, Targeted Traffic, Get Found Online

Is Article Spinning Bad for Inbound Marketing?

Posted by Peter Rastello

May 14, 2010 2:14:00 PM

Read More

Topics: Blogging, Traffic generation, targeted web traffic, Thought Leadership

Why Some CEOs Hate Social Media

Posted by Peter Rastello

Mar 23, 2010 12:13:00 PM

I was in a great mood. It was Friday, I had just finished an inspiring session with my Hubspot Inbound Marketing Consultant (IMC), and was completely tanked up with Inbound Marketing Kool-Aid. Unfortunately, my day was about to turn around in a big way: there was a response to an email I had sent to the CEO of the company I was working for at the time, and it was dripping with red, bolded text. I had told him that we need to start blogging ASAP, and that I would be filling him in on the need for other social media avenues such as Twitter early next week.

Read More

Topics: Blogging, social media, Inbound marketing, hubspot