Why Use Email Marketing - Isn't it Dead?

Posted by Peter Rastello

Nov 15, 2013 12:20:00 PM

Email marketing was predicted to go the way of dinosaurs and typewriters quite some time ago. As marketers, we were clear that this form of (some would argue) direct marketing would not survive other more recent approaches such as blogging, social media and online landing pages.

Read More

Topics: Email Marketing

The Direction of Effective Email Marketing in 2011

Posted by Peter Rastello

Feb 8, 2011 10:59:00 AM

Some marketing pundits claim that email marketing is one of those fringe 'Outbound Marketing' strategies largely on the way out. But is it, really? We believe that this may not be the case now that it begins to soak in that consumers are empowered with the ability to directly control the sources of email streams with the ‘unsubscribe’ link mandatory in each commercial email subscription.

Read More

Topics: Email Marketing