Why Content Marketing Services are Critical for 2014

Posted by Peter Rastello

Mar 5, 2014 6:00:00 AM

I started writing this post on the top marketing trends to expect in 2014 but after going through the data, I realized I needed to rethink what I was doing. Along with the predictable things like 'inbound marketing continues to proliferate' and 'mobile will surpass desktops as predominant internet surf platforms', towered the importance of content marketing. 

Read More

Topics: Google

Why Inbound Marketers Love Google Hummingbird

Posted by Peter Rastello

Nov 18, 2013 1:18:00 PM

By now you've probably heard about Google's most recent algorithm update and if you are like many people, maybe you feel as though it's going to be another round of you making adjustments to your online marketing strategy. You most likely have heard some of the reasons why Google came up with Hummingbird, but have some questions about it.

Read More

Topics: SEO, Inbound marketing, Google

17 Statistics on Why Your Company Should Blog

Posted by Peter Rastello

Sep 14, 2013 2:00:00 AM

Web-logging or as it has now become 'Blogging' was a trendy thing to do in the 1990's when people did it as a way to interact online. We wrote about hobbies and philosophies, recipes and the like - it was a way to socialize on line.

Read More

Topics: Blogging, SEO, Google

8 Tips on Website Redesign to Keep SEO Ranking

Posted by Peter Rastello

Feb 20, 2013 4:13:00 PM

The periodic desire to redesign a company website is natural and often inescapable. We just get fed up with the way our sites look or function over time: what used to be trendy and appealing, has become tired looking and out of date. The more artistic one is, the shorter the interval between rounds of website redesign. You should, by all means, feel free to re-design your site, but go into the project with your eyes open and a plan to succeed.

Read More

Topics: SEO, Google, Website Redesign

Google Duplicate Content Penalty - Who Cares?

Posted by Peter Rastello

Nov 18, 2011 5:24:00 AM

To me it seems sort of a slam dunk when it comes to copying other people's work, I mean, everyone must have learned why it's wrong to do this in grade school, right? Well, the reality is that not everyone gets it and if you were a search engine like Google with responsibility to go out and index all the sites on the internet on a regular basis, you would probably get stumped when running into pages with duplicate content. As a search engine, you don't want to serve up multiple versions of the same thing to your users.

Read More

Topics: SEO, Google

How to Google Search – 12 tips to become a power searcher

Posted by Peter Rastello

Oct 14, 2011 5:54:00 PM

While most of us use Google Search every day, few of us ever become power searchers either. If you aren’t aware of all the little tricks of the trade when it comes to using this search engine, please read on because with a few high-test commands in your tool belt, you can considerably increase the potency of your search capability. Take a look at the following list of must-know commands to make sure you know how to Google Search effectively:

Read More

Topics: SEO, Google

Google Plus Buys Fridge - Watch Out Facebook!

Posted by Peter Rastello

Jul 21, 2011 6:08:00 PM

Google seems to be serious about developing its fledgeling social media venue, Google+, into a true contender to Facebook as it struck a purchase deal last night with a relatively tiny social media venue called Fridge. Fridge is basically similar in function and philosophy to Google+ in that it has strived to keep things simple and clean. It is a private collaboration tool that, in the words of Fridge enables:

Read More

Topics: social media, Google

How to Advertise For Free on Google

Posted by Peter Rastello

Mar 16, 2011 6:36:00 PM

Although many businesses are unaware, there is a free and easy way to advertise your business for free on Google. In fact, not only can you advertise for free on Google, but your business will typically show up on the first page of results when users search for terms that you enter in your profile. The way to accomplish this is to set up your business on Google Places which is Google’s solution to the local business directory. Then, results like the following show up with your business information as a result of a relative search entry:

 

Read More

Topics: SEO, Traffic generation, Get Found Online, Google