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Key to driving traffic to your site is the need for optimizing your content with keywords that pertain to your business and that web visitors are conducting searches for. This part of the equation is called 'on-page SEO' and really only accounts for about 25% of the effort that you need to put out in the SEO story.

While a certain amount can be done on your website to promote on-site SEO best practices, this will only take you so far in your quest to rank on the first page in Google. At the end of the day, the real gold lies in link building and this takes time and effort. Following are the five most important things that you can do to promote your site through inbound linking: