Are You Standing In The Way Of Your Own Success?

Posted by Peter Rastello

Feb 12, 2015 8:36:58 AM

My new client sat across the table from me, crestfallen and long-faced, chin almost drooping into his sandwich. While he was a good friend of mine, I had not become involved in his business prior to that meeting and now that things had become dire, with referrals drying up and bills to pay, Alan and I were at lunch talking about how to recover.

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Topics: Inbound marketing

Is Your Technology Startup Website Trashing Your Business?

Posted by Peter Rastello

Feb 4, 2015 6:00:00 AM

I used to say that if your technology startup website is more than 4 years old, it is definitely time for a complete rebuild. The reason for this is simple. Websites created prior to (roughly) that period are often vestiges of the '90s brochure-style web design that are the marketing kiss of death here in the new millennium.

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Topics: Inbound marketing

10 pros & Cons to Publishing My Rates Online

Posted by Peter Rastello

Nov 5, 2014 7:30:00 AM

Many, if not most, software as a service companies (SaaS) publish their pricing online. Is this a great idea for these busnesses, and does it make sense for the rest of us to mimmick the practice? Here, we've done it both ways and as you might expect this is a pretty controversial subject, particularly for B2B organizations that provide services which vary in price depending on the scope of the work. In the past, I have been among those who become frustrated when unable to locate a pricing table on a website that has something that I am interested in. Should I take it as a clear sign that I won't be able to afford whatever it is they're selling, and desert the site? 

This post investigates and presents the top 10 pros and cons of publishing company rates online.

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Topics: Inbound marketing

4 Biggest Objections to Inbound Marketing - and how to handle them

Posted by Peter Rastello

Mar 25, 2014 4:00:00 AM

As the latest best practices shift like sand dunes in the desert it can be a daunting task to figure out the best place for your marketing dollars. You may have finished your due diligence in exploring the utility of an inbound marketing strategy and are at the stage of convincing those who hold the purse strings that it's a good idea to proceed in this direction, or you may just be wondering what the typical objections will be.

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Topics: Inbound marketing

No Time for Online Marketing - What to do?

Posted by Peter Rastello

Nov 19, 2013 11:20:00 AM

I love hearing success stories from some of the contacts that we speak with, about how well their businesses have taken off in recent months. I speak with CEOs and other C-types who are very busy people with little time to spare for lunch, let alone a conversation with a marketing analyst, but they are generally willing to let me know how business is doing.

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Topics: Inbound marketing, Inbound Marketing Methodology

Why Inbound Marketers Love Google Hummingbird

Posted by Peter Rastello

Nov 18, 2013 1:18:00 PM

By now you've probably heard about Google's most recent algorithm update and if you are like many people, maybe you feel as though it's going to be another round of you making adjustments to your online marketing strategy. You most likely have heard some of the reasons why Google came up with Hummingbird, but have some questions about it.

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Topics: SEO, Inbound marketing, Google

Google Panda Update – How to Recover in 5 Steps

Posted by Peter Rastello

Jun 29, 2011 5:30:00 PM

To begin with, how many of you have even heard about the so-called ‘Panda Update’ launched by Google in February of this year (2011)? I’m kind of betting that if you have been adhering to Inbound Marketing protocol properly, then you probably don’t know about the update and don’t care because you most likely have not felt its impact. I’ll explain why, but first, a little background on what the Google Panda Update is about.

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Topics: SEO, Inbound marketing

Google Search Optimization – is Your Site Getting Weeded Out?

Posted by Peter Rastello

Mar 7, 2011 9:53:00 PM

An interesting blog from Google recently broke the news that Google has turned up the heat a little, well, kind of a lot with regard to one or more of their ranking algorithms. The objective of Google is to provide its users with top quality search results to queries that are entered, so tweaking and tuning of it’s algorithms is a constantly on-going activity.

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Topics: Blogging, Inbound marketing

The San Diego Inbound Marketing Approach and Why You Need it

Posted by Peter Rastello

Feb 21, 2011 8:05:00 PM

Living in San Diego is simply great. I can recall when the city was largely undiscovered and as I recall, ridiculed by my aunt in Ventura County as a dried up extension of the Anza Borrego Desert where its most notable attribute was the improbable number of sand fleas that inhabited the area.  That old image of San Diego has changed now, but it was a change that happened slowly. Why do you suppose it took so long for people to discover how great San Diego is? In my view, it has to do with the speed at which word gets around. 25 years ago, you might bump into a magazine or travel show on TV and learn a little about my favorite city, but, not enough to make you decide to move there.

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Topics: Inbound marketing

California Inbound Marketing Success - the Key Ingredient

Posted by Peter Rastello

Nov 12, 2010 2:09:00 PM

Companies in California are beginning to understand what it takes to be successful at inbound marketing. When I tell CEOs and business owners what I do, I tell them that I help those in their station who are frustrated by an under-performing web presence. In fact, I talk with a lot of these folks, and lately, the two biggest problems I've been hearing are:

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Topics: Inbound marketing, Get Found Online, targeted web traffic