California Inbound Marketing – 5 Reasons Why The Time is Now

Posted by Peter Rastello

Sep 29, 2010 4:54:00 PM

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Topics: Inbound marketing, Get Found Online, Internet Marketing, Inbound Marketing Methodology

Traffic to Websites – Start Blogging

Posted by Peter Rastello

Sep 15, 2010 3:24:00 PM


Yes, it’s a big investment in time and energy to write a blog, particularly if you follow conventional wisdom on the topic that says you should do it several times per week if you want to be successful in driving traffic to websites. If you are like many people, you can come up with reasons why blogging may seem an unreasonable proposition:

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Topics: Blogging, Traffic generation, Inbound marketing, targeted web traffic

Increase Search Engine Traffic: 3 Best Practices

Posted by Peter Rastello

Sep 13, 2010 11:33:00 AM

The title of this article could have been something more directly associated with blogging because the reality is, if you really want to increase search engine traffic, you need to focus on generating quality content, and blogging is the best way to generate a bunch of content. Remember that each blog article counts as an independent page in your site, and Google likes it when you have lots of pages associated with your site.

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Topics: Blogging, Traffic generation, Inbound marketing, Targeted Traffic, Get Found Online

Effective Marketing Online: Lowering Cost per Lead

Posted by Peter Rastello

Aug 30, 2010 7:38:00 PM

Along with the downturn in the economy, came what seems to be a natural consequence in marketing. it seems that the shifting tide from Outbound to Inbound Marketing is well underway, and has been in the making for several years following the maturation of the internet. A campaign in effective marketing online has clearly become a must for businesses small and large alike.

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Topics: Inbound marketing

Be Sure You Get Found Online with 301 re-direction

Posted by Peter Rastello

Jul 26, 2010 3:47:00 PM

You’ve probably heard discussions about it and maybe even thought about doing it, but if you haven’t consolidated your Google mojo by directing all traffic to one URL, then you are diluting your internet presence considerably.

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Topics: Inbound marketing, Get Found Online, targeted web traffic

7 Landing Page Optimization Best Practices

Posted by Peter Rastello

Jun 17, 2010 5:37:00 PM

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Topics: Inbound marketing, Landing Page Optimization, Lead Nurturing, Calls to Action

Why Some CEOs Hate Social Media

Posted by Peter Rastello

Mar 23, 2010 12:13:00 PM

I was in a great mood. It was Friday, I had just finished an inspiring session with my Hubspot Inbound Marketing Consultant (IMC), and was completely tanked up with Inbound Marketing Kool-Aid. Unfortunately, my day was about to turn around in a big way: there was a response to an email I had sent to the CEO of the company I was working for at the time, and it was dripping with red, bolded text. I had told him that we need to start blogging ASAP, and that I would be filling him in on the need for other social media avenues such as Twitter early next week.

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Topics: Blogging, social media, Inbound marketing, hubspot

Can You Run Hubspot Inbound Marketing tools and Your Business?

Posted by Peter Rastello

Mar 18, 2010 7:46:00 PM

It's an undeniable fact: Inbound Marketing just takes time. While Hubspot has developed a state of the art internet marketing tool suite and methodology that is neatly positioned to enable on-line companies to generate a substantial increase in lead activity, there is a vacuum that results for most companies, and that is: who's going to own and drive this new activity called Inbound Marketing?

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Topics: Inbound marketing, Hubspot tips

Inbound Marketing - What Does it Mean?

Posted by Peter Rastello

Feb 22, 2010 8:36:00 PM

A big change in marketing strategy is underway, and today it is a matter of jumping in or risk being left behind. Classical marketing methods simply do not work as well as they did in the past, and are on a downward slide. Older marketing approaches include:

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Topics: Inbound marketing, Outbound Marketing, Internet Marketing, Inbound Marketing Methodology, Thought Leadership