Internet Marketing System - 10 Features the Best Ones Have

Posted by Peter Rastello

Feb 18, 2016 11:09:43 AM

Most businesses today are aware that their marketing strategy should be focused differently than it had been over the past 50+ years. Inbound marketing leverages tools and metholologies that align to the way that buyers are searching for products and services. It is a form of marketing that focuses on attracting interested prospects rather than driving messaging that interrupts them (radio, TV, print ads, etc).

Buyers no longer need sales people to educate them because all of their answers can be found on the internet. This means that we, as marketers, need to execute strategies that attract our ideal buyer personas to our products and services through educational content and then gradually nurture them down our sales funnel.

The process for properly implementing inbound marketing has many moving parts so an internet marketing system that pulls all of it under one roof is absolutely essential

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Topics: Inbound Marketing Methodology, Internet Marketing Tools

Latest Internet Marketing Tool - And it's Free!

Posted by Peter Rastello

Dec 7, 2011 11:52:00 AM

Hubspot recently released another totally nifty internet marketing tool accessible to anyone interested in having their website assessed ... for free. It is one of a set of tools in Hubspot's ever-growing arsenal of no-cost 'Grader' tools that in fact add considerable value all on their own, rather than just being another so-called 'Freemium' marketing approach.

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Topics: Internet Marketing Tools