Marketing Answers Blog

It's tough to keep up with all the changes within social media venues, let alone find the time to evaluate all the new ones that come along. With over 200 million users, LinkedIn is the professional networking tool making long strides to align itself with mainstream venues like Google+ and Facebook.

So many people ask about how to use LinkedIn as a marketing or business promotion tool. The reality is that most only view this powerful social media venue as a networking database, which, is pretty much what is was when it was originally rolled out some years back. LinkedIn quietly worked on adding new and useful features over time to the extent that many are still only using it as a networking tool and aren't aware of its full potential. Following is a brief compilation of LinkedIn marketing strategies that businesses can leverage today to generate leads and business.