Top 10 LinkedIn Marketing Strategies That Work

Posted by Peter Rastello

Sep 18, 2013 2:00:00 AM

It's tough to keep up with all the changes within social media venues, let alone find the time to evaluate all the new ones that come along. With over 200 million users, LinkedIn is the professional networking tool making long strides to align itself with mainstream venues like Google+ and Facebook.

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Topics: social media, Linked In

6 Social Media Marketing Tips I learned from my Dog

Posted by Peter Rastello

Aug 30, 2013 2:00:00 AM

Our connection with humans' best friend is by far and away deeper than with any other creature on Earth. Dogs spend a lot of their time interpreting our behavior to the extent that they often know what we are thinking before the thought even comes close to emerging onto our brain desktops.

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Topics: social media, Thought Leadership

5 Facebook Graph Search FAQs

Posted by Peter Rastello

Feb 7, 2013 2:16:00 PM

Facebook recently announced beta trials on its newly developed search utility, Facebook Graph Search. There have been references to this new tool being released as a challenge to the Google search engine, but at this point there is no risk of the Google giant being toppled in the foreseeable future.

What is Facebook Graph Search?

Graph Search is basically a database search resource that orients around the user - you. While Google searches for relevant webpages based on terms entered for search, Graph Search is limited to hashing through the Facebook database looking for relevance based on what it knows about you (which in some cases can be quite a lot). Facebook's Mark Zuckerberg released a video that provides an overview of what this "third pillar" brings to Facebook users.

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Topics: social media, Facebook

6 LinkedIn Marketing Strategies to Use Right Now

Posted by Peter Rastello

Jan 2, 2012 6:26:00 PM

So many people ask about how to use LinkedIn as a marketing or business promotion tool. The reality is that most only view this powerful social media venue as a networking database, which, is pretty much what is was when it was originally rolled out some years back. LinkedIn quietly worked on adding new and useful features over time to the extent that many are still only using it as a networking tool and aren't aware of its full potential. Following is a brief compilation of LinkedIn marketing strategies that businesses can leverage today to generate leads and business.

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Topics: social media, Linked In

How to Manage Twitter - 5 Cool Applications

Posted by Peter Rastello

Nov 16, 2011 5:42:00 PM

Twitter is an outstanding social media tool for interacting with potential leads and customers who may be interested in what you are offering. There are numerous nifty applications out there that augment Twitter by connecting to your account, with permission, and presenting your data in a utilitarian manner. Following are five of these applications that we like.

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Topics: social media, Twitter

Google Plus Buys Fridge - Watch Out Facebook!

Posted by Peter Rastello

Jul 21, 2011 6:08:00 PM

Google seems to be serious about developing its fledgeling social media venue, Google+, into a true contender to Facebook as it struck a purchase deal last night with a relatively tiny social media venue called Fridge. Fridge is basically similar in function and philosophy to Google+ in that it has strived to keep things simple and clean. It is a private collaboration tool that, in the words of Fridge enables:

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Topics: social media, Google

Is Google Plus Better than Facebook?

Posted by Peter Rastello

Jul 5, 2011 4:25:00 PM

Google+ has landed, but is it any good? We all saw the arrival (and spiraling to the ground in flames) that happened with Google Buzz which may make you wonder if Google+ is going to be just another episode of the same. Following is a brief overview of the key features that were rolled out with Google’s new social media venue, Google+, along with our assessment that attempts to answer the question: is Google Plus better than Facebook.

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Topics: social media

Why Use Twitter? Here’s 5 Reasons why Businesses Should

Posted by Peter Rastello

Apr 10, 2011 10:15:00 PM

Twitter was launched for public use sometime in June of 2006, but somehow, I still hear lots of folks asking ‘why use Twitter?’ While many recognize the possibilities for using Twitter to promote their businesses in the B2C sphere, I often hear others question whether or not there is a use model for this social media venue in the B2B arena, but one of the biggest objections I hear over and over again, is that if my customers aren’t in it, then why use Twitter at all? Here are 5 good reasons for using Twitter, regardless of who else is or isn’t:

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Topics: social media, Twitter

Who Should I Follow on Twitter?

Posted by Peter Rastello

Mar 2, 2011 3:03:00 PM

It seems that while Twitter is a very useful social media tool, many people don’t give much thought to who they follow as long as they follow and get followed by someone. I sort of discovered this when looking for interesting people that I should be following on Twitter, as I usually do, browsing through the various lists of those who follow Twitter-ers that I had already selected to follow. I noticed that birds of a feather seem to flock together, by which I mean that many seem to follow people within their own business circle.

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Topics: social media, Twitter

8 Tips for Using Facebook for Business

Posted by Peter Rastello

Nov 24, 2010 6:50:00 PM

I’ve been spending more time lately focusing on how to use Facebook for business, and decided it’s time to share some of the things I’ve learned this time around.

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Topics: social media, Facebook