Inbound Marketing and Sales: a Close Link

Posted by Peter Rastello

Nov 5, 2010 12:12:00 PM

We talk a lot about how to be successful at marketing on line and how business owners should orient their web presence to align with the way in which the vast majority of people shop today and the fact is that most people head for the internet and use it to research their potential purchases and services in advance of making contact to actually execute the buy. So, as we all know it is critical to market according to this pattern (yes, that would be Inbound Marketing).

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Topics: social media, Thought Leadership, sales

5 Ways to Generate Sales from Targeted Traffic on Twitter

Posted by Peter Rastello

Jun 9, 2010 12:25:00 PM

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Topics: social media, Targeted Traffic, Twitter

Why Some CEOs Hate Social Media

Posted by Peter Rastello

Mar 23, 2010 12:13:00 PM

I was in a great mood. It was Friday, I had just finished an inspiring session with my Hubspot Inbound Marketing Consultant (IMC), and was completely tanked up with Inbound Marketing Kool-Aid. Unfortunately, my day was about to turn around in a big way: there was a response to an email I had sent to the CEO of the company I was working for at the time, and it was dripping with red, bolded text. I had told him that we need to start blogging ASAP, and that I would be filling him in on the need for other social media avenues such as Twitter early next week.

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Topics: Blogging, social media, Inbound marketing, hubspot

Social Media – 7 Things to do Right

Posted by Peter Rastello

Mar 3, 2010 6:22:00 PM

 

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Topics: social media, Linked In, Thought Leadership, Facebook, Twitter