5 ways curated content helps drive traffic

Posted by Peter Rastello

Dec 18, 2013 8:22:00 AM

Having bought in to the benefits of inbound marketing, you’re ready to apply them to your business. However, when you sit down to start planning, the reality of creating an endless stream of content washes over you, freezing you like a deer in headlights.

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Topics: Blogging, Get Found Online, Thought Leadership

6 Social Media Marketing Tips I learned from my Dog

Posted by Peter Rastello

Aug 30, 2013 2:00:00 AM

Our connection with humans' best friend is by far and away deeper than with any other creature on Earth. Dogs spend a lot of their time interpreting our behavior to the extent that they often know what we are thinking before the thought even comes close to emerging onto our brain desktops.

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Topics: social media, Thought Leadership

The 8 Critical points to Assess Customer Persona

Posted by Peter Rastello

Aug 12, 2013 6:16:00 PM

As marketers, we spend considerable amounts of money and time in the development of a super cool, irresistable website; we purchase state of the art tool suites to track our online successes; and we churn out wads and wads of content to help our visitors make sense of the industry in which we position our products and services. So, uh, where is everyone? Why are all the wrong people visiting my site?

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Topics: SEO, Thought Leadership, keywords

Most Important Aspect of Internet Marketing

Posted by Peter Rastello

Dec 29, 2011 4:49:00 PM

As we sit in front of the Christmas tree enjoying all that the season can bring, I begin thinking about the correlation between Christmas and inbound or internet marketing. There is, in fact, a strong similarity between the two. As a potential customer, looking at websites in my research effors to purchase something, I spend most of my time in sites that offer free information that requires little or nothing in order to get it.

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Topics: Internet Marketing, Thought Leadership

Solid Branding and Marketing Results from Good Copy

Posted by Peter Rastello

Dec 8, 2010 9:22:00 PM

We all rely on somehow catching the attention of potential customers, trying to stand out and be different than the guy next door, but have you noticed how difficult it is? One worries about being politically correct, legally safe, and not sounding unprofessional, but at the end of the day, when you write like everyone else, sound like everyone else, and act like everyone else, you are saying that your products and services are the same as everyone else’s too.

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Topics: Blogging, Inbound Marketing Methodology, Thought Leadership

Inbound Marketing and Sales: a Close Link

Posted by Peter Rastello

Nov 5, 2010 1:12:00 PM

We talk a lot about how to be successful at marketing on line and how business owners should orient their web presence to align with the way in which the vast majority of people shop today and the fact is that most people head for the internet and use it to research their potential purchases and services in advance of making contact to actually execute the buy. So, as we all know it is critical to market according to this pattern (yes, that would be Inbound Marketing).

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Topics: social media, Thought Leadership, sales

Is Article Spinning Bad for Inbound Marketing?

Posted by Peter Rastello

May 14, 2010 3:14:00 PM

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Topics: Blogging, Traffic generation, targeted web traffic, Thought Leadership

Social Media – 7 Things to do Right

Posted by Peter Rastello

Mar 3, 2010 7:22:00 PM

 

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Topics: social media, Linked In, Thought Leadership, Facebook, Twitter

Inbound Marketing - What Does it Mean?

Posted by Peter Rastello

Feb 22, 2010 9:36:00 PM

A big change in marketing strategy is underway, and today it is a matter of jumping in or risk being left behind. Classical marketing methods simply do not work as well as they did in the past, and are on a downward slide. Older marketing approaches include:

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Topics: Inbound marketing, Outbound Marketing, Internet Marketing, Inbound Marketing Methodology, Thought Leadership