Marketing Answers Blog

Twitter is an outstanding social media tool for interacting with potential leads and customers who may be interested in what you are offering. There are numerous nifty applications out there that augment Twitter by connecting to your account, with permission, and presenting your data in a utilitarian manner. Following are five of these applications that we like.

Twitter was launched for public use sometime in June of 2006, but somehow, I still hear lots of folks asking ‘why use Twitter?’ While many recognize the possibilities for using Twitter to promote their businesses in the B2C sphere, I often hear others question whether or not there is a use model for this social media venue in the B2B arena, but one of the biggest objections I hear over and over again, is that if my customers aren’t in it, then why use Twitter at all? Here are 5 good reasons for using Twitter, regardless of who else is or isn’t:

It seems that while Twitter is a very useful social media tool, many people don’t give much thought to who they follow as long as they follow and get followed by someone. I sort of discovered this when looking for interesting people that I should be following on Twitter, as I usually do, browsing through the various lists of those who follow Twitter-ers that I had already selected to follow. I noticed that birds of a feather seem to flock together, by which I mean that many seem to follow people within their own business circle.

When you think about it, making an impact on your business using short messages of 140 characters or less seems impossible. In fact, most businesses I work with today just don’t see any merit in tweeting at all at the beginning, and it’s not until the first few leads start coming in that they begin to recognize the value in it. Following are some key points for using twitter for business promotion that you can put in action today: